Brand story：In the deep sea, there lived a mermaid princess. She has long blond hair and beautiful eyes. She likes listen to the stories outside the sea, but she can't go ashore. As long as she goes ashore, her body will gradually petrify into a statue. The Mermaid Princess hopes to go to the sea surface by herself one day to have a look. One day she made up her mind and swim quietly to the sea surface, where there was a big ship. A prince was on the boat, he was handsome and charming. Suddenly, the boat caught fire and the prince fell into the water. He could not swim. The Mermaid Princess rescued the prince to the shore and accompanied him. But she was slowly petrifying herself. The Mermaid Princess looked at the prince for the last time and wanted to swim back to the sea, but she fell into a trap of the fisherman. The poor Mermaid Princess became a statue. The prince built a winery named Mermaid Winery where the Mermaid Princess rescued him to commemorate the Mermaid Princess.